In one study that I was involved in we actually asked the people in focus groups how much we would have to pay them to take electricity away from them for 2 years; they would not be permitted to buy generators or other electricity from other sources. They knew this was a hypothetical question, but they gave to some interesting answers. One younger couple gave us a figure of about USD 20,000 which is quite a bit of money in the Philippines 10 years ago. However, one older woman was adamant. She said “I grew up without electricity and you could not pay me anything that would induce me to go without it.” This reminded me of the man with the snow shovel in Washington DC during the blizzard of 2010.
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